The program will advance the growth of data sales which had received a beating from their competitors offering cheaper data rates. While this might seem a short term solution for Safaricom, only cheap data will win in the end. Safaricom data rates have been exorbitant in comparison with Airtel and Telkom. However, Safaricom has been offering quality data services as compared to other networks especially outside the main cities.
Without a doubt, the offer to buy smartphones through airtime will change the game.
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